Creating Passionate Users: What comes after usability?
After usability, there comes flow:
“Thanks for giving me something useable, well-designed, and useful. Now, can you make it as engaging as a game or sport? Can you keep me so immersed that time and all the clutter of daily existence drops away? Where I’m under a spell that’s never broken by an intrusion from the software itself? Where the challenge is NOT in using the software, but in what I’m using the software TO DO?”
Interesting concept, and something most Microsoft products are missing … (via Jenova’s Blog).